I'm not actually too fond of the color pink. My sister was always the pinky piglet, and I, the blue bugger. But when I lost my last phone and saw the pink phone on the screen I was immediately attached to it. I imagined how funny it would be to pull out a phone, a completely covered in pink fake blackberry, and act like it was perfectly normal. To me the phone was a barbie phone, that worked. It would be like owning a barbie computer that worked. Or a barbie home telephone that worked.
Whether I wanted to amaze babies when they put the "barbie phone" to their ears and hear a real person's voice on the other side, or I just wanted to have something to laugh at multiple times during the day, I can't say... But I bought it.